M Restaurant

Graphic Design + digital marketing

M Restaurant was my baby. I was first brought onto the team in 2011 and was quickly bumped to General Manager. After finally convincing the owners and chef to move away from a fine dining experience, I knew we had some work to do. M struggled to gain a younger audience and I knew our lack of presence on social media was playing a huge part in that. While the owners did not want to rebrand the restaurant entirely, I worked with a theme I thought fit the venue. The Morris House Hotel was built in 1787 and is a historical landmark in Philadelphia. Marrying both quirky and historic was my angle and rebranding us as the only Gin Bar in Philadelphia was the key to our success.

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COLLATERAL

M RESTAURANT’S GREAT BOOK OF GIN

Informational Gin Booklet made for M Restaurant, the booklet is served to guests on Wednesdays and Fridays for Gin and Jazz. The booklet covers everything from their Gin Menu, to information on the Gins themselves along with Gins best friend, tonic. 

HOUSE INFUSED COCKTAIL COLLECTION


DIGITAL MARKETING